We Just Make Guys Look Better
Brief: Show UNTUCKit as a destination for more than shirts, with a wardrobe that looks good on every body.
For this TV campaign, we set out to show that: the a-ha moment when he looks in the mirror and knows he looks good.
UNTUCKit — Fall 2024
Role: Creative and Art Direction, Styling Direction, Casting Direction
Deliverables: 30 TV Commercial, Cutdowns, Alternate Supers
Channels: TV, Paid Digital, Streaming, Web, Retail-
Creative Director: Patrick O'Neill
Director: Ian Karr
Creative + Art Direction: Devon Baverman
Director of Photography: Bill Winters
Production Designer: Andrea Purcigliotti
Styling: Grant Woolhead
Hair + Makeup: Amanda Beczner
Propmaster: Ian Thompson
Casting: IKA Collective
1st AD: Marco Ajello
Production Manager: Lauren Flack, IKA Collective
Creative Producer: Jillian Sollazzo
Models: Chris Riccobono, Kevin Paul Woods, Al Martin, Brawley Chisholm, Garrett Swann, Stu Li, Alberto Corral, Jason Lerman, Jojo Cottle
TV, Digital, Streaming, Web — :30
