UNTUCKit x Gerrit Cole: The Comeback
A campaign to launch the partnership, embracing his return from Tommy John surgery to All-Star Yankees pitcher.
UNTUCKit — March 2026
Role: Art and Photography Direction
Deliverables: Stills, Hero Video and Cutdowns
Channels: Catalog, Retail, Paid Digital, Web, Email, and CRM-
Art + Photography: Devon Baverman
Director: Nicholas Grieves
Stills Photographer: Justin Steele
Styling: Lucy Armstrong
Grooming: Bruce Dean
Props: Naomi Storey
Production Agency: Box Set Production
Sr. Associate Producer: Mackenzie Lestan
YouTube, Digital — :30
