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Summer Remix

For Father's Day, we set out to remix the season: Dad's old-school spirit, given a mid-century, resort-style world of its own.

Trunk packed. Pool floats inflated. Room service feast, because he earned it.

UNTUCKit — Spring/Summer 2023
Role: Creative and Art Direction, Video and Edit Direction
Deliverables: Stills, Hero Video and Cutdowns 
Channels: Catalog, Retail, Paid Digital, Web, Email, and CRM

Motion

YouTube, Digital  — :30
Retail Window Displays — :30

Father’s Day Gift Guide


SEASONAL COLLABORATION

UNTUCKit x David Hart

For his first collection with UNTUCKit, David Hart found synergy between the brand’s laid-back untucked styles and Montauk’s easygoing way of life. The result? Seven all-new styles that are perfect for every summer outing.

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UNTUCKit x Gerrit Cole

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UNTUCKit — Summer, Dad's Way