Untucked for the Holidays
The holidays can be a lot: parties, gifts, cookies, relatives. Going untucked is the easy part: sharp enough for the soiree, easy enough for the family dinner.
UNTUCKit — Holiday 2023
Role: Creative and Art Direction, Video and Edit Direction
Deliverables: Stills, Hero Video and Cutdowns
Channels: Catalog, Retail, Paid Digital, Web, Email, and CRM
Motion
YouTube, Digital — :30Retail Window Displays — :30Holiday Gift Guide
The Photo Booth
Inspired by the spontaneous, playful energy of a photo booth at a holiday party, we created a series of candid images to complement the hero imagery.
Creative + Art Direction: Devon Baverman
Photographer: Tom Schirmacher
DP + Editor: Nicholas Lattimore
Styling: Grant Woolhead
Hair: Gavin Harwin
Makeup: Eric Polito
Props: Sig Olson
Executive Producer + Casting: Dakota Cash
Production Partner: Bonnie Charm, Inc
Post-Production Manager: Dena Rosenberg
Sr. Associate Producer: Mackenzie Lestan
Models: Lono Brazil, Jislain Duval, Melina DiMarco, Brittni Tucker, Andrew Moore, Taj Primus Dawson