Upstate of Mind
One wardrobe, wherever he is. City, upstate, or just in the upstate of mind.
UNTUCKit — Fall 2022
Role: Creative and Art Direction, Casting, Video and Edit Direction
Deliverables: Stills, Hero Video and Cutdowns
Channels: Catalog, Retail, Paid Digital, Web, Email, and CRM
Motion
YouTube, Digital — :30Instagram Stories — :49Catalog
Creative + Art Direction: Devon Baverman
Photographer: Tom Schirmacher
DP + Editor: Nicholas Lattimore
Styling: Grant Woolhead
Hair + Makeup: Eric Polito
Props: Carrie Ashley Hill
Casting: Devon Baverman
Production Partner: Noted
Models: Arthur Kulkov, Jonathan Riley, Logan Stanton