Drew Barrymore

A profile of Drew Barrymore and her beauty brand, Flower Beauty, for the annual Beauty Issue. 

Good Housekeeping — May 2016
Role: Photo Direction, Creative Production, Video Edit Direction
Deliverables: Stills, Video
Channels: Print, Digital, Social, Mall TV

    • Photo Direction, Creative Production, Video Edit Direction: Devon Baverman

    • Creative Director: Melissa Geurts

    • Photographer: Brian Bowen Smith

    • Video Concept and Filming: Cortney Pellettieri

    • Video Editor: Tom Losinski

    • Fashion Director: Kristen Saladino

    • Asst. Fashion Editor: Samantha Roman

    • Set Design: Bednark Studio

    • Props: Cate Geiger Kalus

    • Hair: Ryan Trygstad

    • Makeup: Robin Fredriksz

    • Manicure: Jin Soon Choi

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Motion

EXPERIENTIAL PRODUCTION

Hearst Masterclass with Drew Barrymore

Our team was tasked with creating an on-brand stage setup for a Hearst Masterclass featuring Drew Barrymore and Good Housekeeping Editor-in-Chief Jane Francisco. Inspired by the cover photoshoot's abundant floral aesthetic, we translated its pink palette and playful botanical elements into an inviting event environment.

Behind the Scenes

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