DEVON BAVERMAN
CREATIVE DIRECTION, STRATEGY & VISUAL STORYTELLING
MEET DEVONI'm a Creative Director with 15 years experience shaping creative across fashion, lifestyle, and editorial, from early strategy through production and final execution.
I bring an editorial instinct to commercial work, knowing how to protect an idea while still delivering it on a brand's terms. From international portfolios to celebrity profiles, I oversee stills, motion, and multi-channel rollouts, tailoring each to the channel and executing a cohesive campaign.
Originally from Atlanta (Go Dawgs!), I spent more than a decade in New York before relocating to Washington, D.C.
Featured Work
UNTUCKit
Summer, Dad’s Way
Bright, crisp, wherever summer takes him. Dad in his element for SS 2025: soccer with the kid, fishing off the dock, date night, and ready for the Monday work trip.
Role: Creative and Art Direction, Casting, Video and Edit Direction
Deliverables: Stills + Motion
Channels: Catalog, Retail, Paid Digital, Web, Email, CRM
A portfolio of GQ's Best New Restaurants in America: a coast-to-coast hunt for the meals and rooms that made for the perfect night out.
Role: Visuals Editor, Photo Production
Deliverables: Stills
Channels: Print, Digital
With the Breeses and Bradys inching closer to retirement, a hungry generation of outspoken, swaggering young guys is putting itself in position to electrify the league for years to come.
Role: Visuals Editor, Photo Production
Deliverables: Stills
Channels: Print, Digital
UNTUCKit
Summer Remix
For Father's Day 2023, we remixed the season: Dad's old-school spirit, given a mid-century, resort-style world of its own.
Role: Creative and Art Direction, Casting, Video and Edit Direction
Deliverables: Stills + Motion
Channels: Catalog, Retail, Paid Digital, Web, Email, CRM
Three collector's covers for Good Housekeeping's May 2017 issue, starring Tracee Ellis Ross, Rashida Jones, and Connie Britton in a candid conversation about beauty, confidence, and body image.
Role: Photo Direction, Creative Production
Deliverables: Stills
Channels: Print, Digital, Social
Good Housekeeping
The Beauty Issue: Rashida Jones, Connie Britton, Tracee Ellis Ross
How the imperious head of one of fashion’s most compelling brands maintains her influence on clothes and culture.
Role: Visuals Editor
Deliverables: Stills
Channels: Print, Digital
A portfolio of the year's freshest faces and new talents. Featuring Claire Foy, Matthew McFayden, Sarah Snook, Kieran Culkin, Jeremy Strong, Nicholas Braun, Winston Duke, and John David Washington.
Role: Visuals Editor
Deliverables: Stills
Channels: Print, Digital
Featured Motion
UNTUCKit
Summer, Dad’s Way
Bright, crisp, wherever summer takes him. Dad in his element for SS 2025: soccer with the kid, fishing off the dock, date night, and ready for the Monday work trip.
Role: Creative and Art Direction, Casting, Video and Edit Direction
Deliverables: Stills + Motion
Channels: Catalog, Retail, Paid Digital, Web, Email, CRM
UNTUCKit
Look Sharp, Feel Free
Fall 2021. New York was opening back up, and for the first time in over a year, being outside felt like something worth noticing. We built a campaign around that shift. The feeling of re-entry: freedom, ease, the joy of just being out in the world again.
Role: Creative and Art Direction, Casting, Video and Edit Direction
Deliverables: Stills + Motion
Channels: Catalog, Retail, Paid Digital, Web, Email, CRM
What I do
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Creative Strategy: Uncovering what a brand needs to do, then shaping that into creative direction that earns attention and builds consistency across channels.
Campaign Concepts: Shaping the core idea that carries a campaign across every touchpoint.
Visual Storytelling: Turning ideas into images that communicate before a single word is read.
Brand Voice & Messaging: Developing clear, cohesive messaging for creative communications.
Editorial Art Direction: Directing photo, video, and talent on-set and remotely to create cohesive, on-brand content.
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Photo & Video Shoot Pre-Production: Planning and directing visuals from concept through execution, aligned with your brand, budget, and content needs.
Storyboarding: Visualizing key shots and pacing to give the team a north star.
Talent & Vendor Direction: Building the right creative team and guiding partners throughout production.
Inclusive Casting: Casting talent that reflects your brand and the people you want to reach.
Post-Production Management & Retouching Markups: Seeing projects through final delivery while ensuring assets meet the creative brief and brand standards.
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There’s power in the edit.
Content Curation: Using an editorial lens to select and shape the strongest assets for a cohesive brand story across channels.
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An outside perspective on how your brand shows up visually and verbally, with recommendations for where the experience can be stronger.
Brand & Visual Identity Review: Identifying opportunities to strengthen your brand’s visual presence, consistency, and differentiation.