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An Afternoon at the Club

Sun-drenched and polished, a little outside the rules. UNTUCKit’s country club.

UNTUCKit — Spring 2025
Role: Creative and Art Direction, Casting, Video and Edit Direction
Deliverables: Stills, Hero Video and Cutdowns 
Channels: Catalog, Retail, Paid Digital, Web, Email, and CRM

    • Creative + Art Direction: Devon Baverman

    • Photographer: Ben Watts

    • DP + Video Editor: Erik Swain

    • Styling: Grant Woolhead

    • Hair + Makeup: Riad Azar

    • Props: Cate Geiger Kalus

    • Casting: Devon Baverman

    • Executive Producer: Bonnie Charm Losh at Bonnie Charm, Inc

    • Post-Production Manager: Dena Rosenberg

    • Sr. Associate Producer: Mackenzie Lestan

    • Models: Paul Anthony Kelly, Nathan Owens, Ashley Louise Perichi

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Motion

YouTube, Digital  — :30
Paid Digital Ad — :15
NEW PRODUCT LAUNCH

Beyond Shorts:
Fo the Beach, the Bar, and Beyond

A new product, launching alongside the collection as a seasonal must-have.
We photographed the shorts styled for poolside to bar-side to show versatility. 

SEASONAL COLLABORATION

Hari Mari x UNTUCKit

A first-of-its-kind collaboration, combining UNTUCKit’s signature laid-back style with Hari Mari’s renowned craftsmanship.

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UNTUCKit — Untucked for the Holidays
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UNTUCKit — Every Body Welcome