An Afternoon at the Club
Sun-drenched and polished, a little outside the rules. UNTUCKit’s country club.
UNTUCKit — Spring 2025
Role: Creative and Art Direction, Casting, Video and Edit Direction
Deliverables: Stills, Hero Video and Cutdowns
Channels: Catalog, Retail, Paid Digital, Web, Email, and CRM
Motion
YouTube, Digital — :30Paid Digital Ad — :15
NEW PRODUCT LAUNCHBeyond Shorts:
Fo the Beach, the Bar, and Beyond
A new product, launching alongside the collection as a seasonal must-have.
We photographed the shorts styled for poolside to bar-side to show versatility.
SEASONAL COLLABORATIONHari Mari x UNTUCKit
A first-of-its-kind collaboration, combining UNTUCKit’s signature laid-back style with Hari Mari’s renowned craftsmanship.
Creative + Art Direction: Devon Baverman
Photographer: Ben Watts
DP + Editor: Erik Swain
Styling: Grant Woolhead
Hair + Makeup: Riad Azar
Props: Cate Geiger Kalus
Casting: Devon Baverman
Executive Producer: Bonnie Charm Losh at Bonnie Charm, Inc
Post-Production Manager: Dena Rosenberg
Sr. Associate Producer: Mackenzie Lestan
Models: Paul Anthony Kelly, Nathan Owens, Ashley Louise Perichi