Every Body Welcome
Brief: Show UNTUCKit as the ultimate destination for the Original Untucked Shirt for Every Body, representing every fit and size range offered. Create a scalable, modular campaign built to run year-round and extend into holiday installments.
UNTUCKit — 2019
Role: Art and Creative Direction, GIF Direction
Deliverables: Stills, GIFs
Channels: Catalog, Retail, Paid Digital, Web, Email, and CRM-
Art and Creative Direction: Devon Baverman
Photographer: Tom Schirmacher
Chief Creative Officer: Patrick O'Neill
Styling: Gus Romero
Grooming: James Mooney
Production Partner: Cynthia Cohen, Right Arm Productions
Casting: Zan Casting
Seasonal Extension
The campaign was modular by design: new talent could be added seamlessly, with or without seasonal props, so the library could update throughout the year.
Placements
