Look Sharp, Feel Free
Fall 2021. New York was opening back up, and for the first time in over a year, being outside felt like something worth noticing.
For UNTUCKit, we built a campaign around that shift.
The feeling of re-entry: freedom, ease, the joy of just being out in the world again.
UNTUCKit — Fall 2021
Role: Creative and Art Direction, Casting, Video and Edit Direction
Deliverables: Stills, Hero Video and Cutdowns
Channels: Catalog, Retail, Paid Digital, Web, Email, and CRM
Motion
YouTube, Digital — :15Retail Window Displays — :60Catalog
Creative + Art Direction: Devon Baverman
Photographer: Tom Schirmacher
DP + Video Editor: Jon Heller
Styling: Grant Woolhead
Grooming: Jodie Boland + Riad Azar
Production Partner: LTWO Productions
Casting: Devon Baverman
Associate Producer: Mackenzie Lestan
Models: Marian Kurpanov, Trey Griley, Yusuke Ogasawara, Jonathan Riley