Summer, Dad’s Way
Bright, crisp, wherever summer takes him. For SS 2025, UNTUCKit showed Dad in his element: soccer with his kid, fishing off the dock, out for date night, and ready for the work trip Monday morning.
UNTUCKit — Spring/Summer 2025
Role: Creative and Art Direction, Casting, Video and Edit Direction
Deliverables: Stills, Hero Video and Cutdowns
Channels: Catalog, Retail, Paid Digital, Web, Email, and CRM
Motion
YouTube, Digital — :30Retail Window Displays — :30Father’s Day Gift Guide
NEW PRODUCT LAUNCHCottonTek:
The Feel of Cotton with the Power of Performance
A new fabric, launching alongside the collection as a new staple. We built the campaign to explain why it earned space in their closet.
YouTube, Digital — :30
Creative + Art Direction: Devon Baverman
Photographer: Ben Watts
DP: Adam Reign
Video Editor: Tesah Reyes
Styling: Grant Woolhead
Hair + Makeup: Heather Blaine
Props: Silvana Avignoni
Casting: Devon Baverman
Executive Producer: Bonnie Charm Losh at Bonnie Charm, Inc
Post-Production Manager: Dena Rosenberg
Sr. Associate Producer: Mackenzie Lestan
Models: Chad Rohde, Darnell Edwards, Gabriella Lopez, Meli Hlavac