Summer Remix
For Father's Day, we set out to remix the season: Dad's old-school spirit, given a mid-century, resort-style world of its own.
Trunk packed. Pool floats inflated. Room service feast, because he earned it.
UNTUCKit — Spring/Summer 2023
Role: Creative and Art Direction, Video and Edit Direction
Deliverables: Stills, Hero Video and Cutdowns
Channels: Catalog, Retail, Paid Digital, Web, Email, and CRM
Motion
YouTube, Digital — :30Retail Window Displays — :30Father’s Day Gift Guide
SEASONAL COLLABORATIONUNTUCKit x David Hart
For his first collection with UNTUCKit, David Hart found synergy between the brand’s laid-back untucked styles and Montauk’s easygoing way of life. The result? Seven all-new styles that are perfect for every summer outing.
Creative + Art Direction: Devon Baverman
Photographer: Tom Schirmacher
DP: Alex Themistocleous
Video Editor: Tesah Reyes
Styling: Grant Woolhead
Hair + Makeup: Amy Chin
Props: Kate Stein
Executive Producer + Casting: Dakota Cash
Production Partner: Wonder Partners
Models: Paul Anthony Kelly, Darnell Edwards, Jean-Pierre Vertus, Nathalie Darcas